Herstory
Founder & Owner of
Natural Strands Certified
Shinna Alexander is the visionary founder and owner of Natural Strands Certified, a thriving network dedicated to celebrating and enhancing the beauty of natural hair. With a deep passion for curls, coils, and kinks, Shinna has built a brand rooted in authenticity, diversity, and plant-powered care. Her mission is to empower individuals with not only exceptional hair services but also the knowledge and confidence to embrace their natural beauty.
Under her leadership, Natural Strands Certified has become a trusted destination for personalized consultations, expert styling, and chemical-free products that prioritize hair health. Shinna’s unwavering commitment to education extends to both clients and fellow stylists, fostering a supportive community where self-expression and self-acceptance flourish.
Driven by a desire for continuous growth, Shinna is dedicated to expanding educational opportunities, elevating product offerings, and making a meaningful impact in the natural hair care industry. Through her work, she inspires others to embrace their unique texture and take pride in their natural strands—proving that beauty, in its purest form, is powerful.
Rooted in Excellence • since 2010
Our Mission
At Natural Strands Certified, our mission is to celebrate and enhance the beauty of natural hair through plant-powered products, personalized services, and empowering education. We are committed to fostering a supportive community where diversity is embraced, self-confidence is cultivated, and self-expression is celebrated. Our vision is to be the ultimate destination for natural hair care—continuously expanding education, elevating our products, and making a lasting impact in the industry. We strive to inspire individuals everywhere to embrace their unique texture, nurture their natural strands, and experience the freedom and pride that comes with true self-acceptance.